AIGA Pittsburgh is the city's chapter of AIGA, the professional association for design. Every year AIGA Pittsburgh holds a contest for the city's best design work. For 2012, they decided to change the name of the contest from Context to PGH365, bringing it in line with AIGA national naming conventions.
Bearded was asked to brand PGH365 and develop the print materials for the contest's first year. Our approach combined original wood type letterpress prints created in our studio with digital layout tools, resulting in eye-catching pieces that speak to the aesthetic sensibilities of designers.
The narrative we developed for the series also conveys a sense of renewal and fresh starts: "We've forgotten who you were. We want to know who you are now."