Party in the Park
Buhl Community Park at Allegheny Square, a revitalized community resource for Pittsburgh's Northside, sits at the former crossroads of Federal Street and Ohio Street in front of the Children’s Museum of Pittsburgh. Once a neglected, unused concrete space, the Children’s Museum led a $6.1 million collaborative effort to transform the area into a vibrant green space for the neighborhood. The revitalization effort included the introduction of more than 100 new trees, 200 shrubs, and 5,000 perennials.
To unveil the new space, and prompt the raising of additional funds for the project, the Museum planned a gala event dubbed Party in the Park. Bearded was asked to create branding and invitation materials to announce the event. because of the nature of the event and the intended audience, the tone of the work needed to walk the delicate line between formal and playful. Drawing on the aesthetic legacies of Art Deco and mid-century Modern, Bearded created a look and feel for the materials that is at once inviting and sophisticated.
All of the print materials retained the environmental spirit of the project by using French paper. Manufactured using local river power in Niles, Michigan, the paper contains significant post-consumer recycled content, and is the obvious choice when environmental concerns are present. (And when aren't they?)